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GOING PAPERLESS
 
 This is one of my last messages on paper to Rotary World readers.
 Beginning with the April issue, Rotary World will become a digital
 publication, delivered to your inbox rather than your mailbox.
 There are many reasons to make this shift, a primary one being
 that electronic editions will allow us to reach more club and district
 leaders more frequently at a time when international mailing costs
 are on the rise.
 
 Another important consideration is that digital publications are
 consistent with the paperless environment that Rotary International
 is moving toward. Here at the Secretariat, staffers strive to print
 only essential documents, communicate with Rotarians by e-mail
 whenever possible, and routinely recycle paper and other items.
 
 By going digital, we are not trying to transfer printing costs to
 members. In fact, I encourage you to refrain from printing
 everything we send you. After you have read the electronic
 Rotary World, you can share it with others via e-mail.
 In addition, the digital Rotary World will allow us to target our
 readers’ interests more precisely and offer you timely, practical
 information on running your clubs and districts.
 
 The electronic edition will also allow us to expand our reader base
 to include club presidents-elect, district governors-elect,
 assistant governors, club and district committee chairs, past club
 and district officers, and any Rotarian interested in taking on
 a leadership role.
 
 Effective leadership is key to Rotary’s success, and Rotary World
 is one of our primary means of communicating with club and
 district leaders. We hope that our new focus and delivery
 method will help and inspire you.

 
 Ed Futa
 General Secretary, RI
 Rotary World (October 2009)

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