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REACH
ONE, KEEP ONE
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NEW RI MEMBERSHIP SLOGAN
By Jennifer Lee Atkin
Rotary International News -- 21 July 2009
The new membership slogan emphasizes the need for Rotarians to
focus on both recruitment and retention in their membership growth
efforts. Rotary Images The RI Board of Directors adopted a new
membership slogan, "Each Rotarian: Reach One, Keep One,"
at its June 2009 meeting.
The slogan emphasizes the need for Rotarians to focus on both
recruitment and retention in their membership growth efforts.
"Membership development is each Rotarian's responsibility," said
Paul Netzel, a member of RI's Membership Development and
Retention Committee and a past RI director.
"'Reach One' reminds us that because Rotary membership is by
invitation, it's essential that each Rotarian reaches out and invites
someone to join," added Netzel, of the Rotary Club of Los Angeles.
"'Keep One' reminds us that it's not sufficient to simply sponsor
someone into Rotary; we must also see that new members become
active and involved Rotarians. We know this is an essential
element in membership retention."
The new slogan complements the Board's long-term membership
strategy, which was also adopted at the June meeting.
MEMBER SPONSOR AND RETENTION
RECOGNITION
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At its January 2009 meeting, the RI Board adopted a
New Member Sponsor and Retention Recognition program, which
became effective 1 July. The program, also part of the long-term
membership strategy, allows Rotary club presidents to nominate
and recognize individuals for sponsoring new members while focusing
on retention. There are several award categories:
Gold pin and certificate:
For Rotarians bringing 25 members into any Rotary club, with
20 still active after six years
Silver pin and certificate:
For Rotarians bringing 10 members into any Rotary club, with eight
still active after four years
Bronze pin and certificate:
For Rotarians bringing five members into any Rotary club, with
four still active after two years
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